The E-bike concept CHOOSE! wants to break with conventions and radically redefines the theme of a modular bicycle. The users can configure the bike differently depending on the usage scenario. They can focus on safety, sportiness, comfort, or tradition. Various parts can be clipped onto the innovative frame, and, thanks to its light weight and partially 3D printed parts, those E-bike can also be used as a normal bike, without removing the engine, unlike other bike concepts.